At Unified Network, we define service as the little extra that your customers do not expect. A quality that is gaining importance as the demands and expectations of customers are increasing regardless of the industry.
Many argue that everything is becoming a commodity. It is clear that companies which manage to provide the best customer experience across all touch points stand to win the future.
When was the last time you have been through the “costumer experience” you stand for? Is there a common understanding among all employees of what your “service concept” is? Are individuals aware of how much influence they have on customers’ perception of your brand? What do you do to focus on all touch points proactively?
The above is just one example of the focus areas where we are seeing a huge untapped potential in many companies.
Customers may not always remember what you said or did, but they will always remember the feeling of the brand associated with the buying experience. What do costumers feel after they have been in contact with your business?
Our Brand Leadership Model enables organizations to improve and develop each touch point towards their customers in order to provide them with the “little extras” that are not expected.