Brand Culture

Most markets today are more competitive than ever before. Unified People believes that to truly succeed in winning over these markets organizations must be emotionally committed and thereby actively take care of their brand by establishing unique customer relations and competitive advantages.

We experience that emotionally committed individuals are the foundation for a successful brand culture. Therefore, we work with the inner passion, goals, and people of the organization in the process of crafting a strong brand.


“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”

Maya Angelou

As Maya Angelou’s quote very well explains, when communicating with other individuals – in this case, your customers – emotions play a big role. Therefore, it is important to be aware of the role emotions play in our brains and bodies.

In relation to this, we help organizations boost their brand based on an internal journey towards a strategy that successfully anchors individuals on an emotional level. Hence being able to appeal to clients in the same manner.

We help your organization strengthen the communication of your true purpose both internally and externally. By doing this, we assure that every individual in the firm understands the true purpose of their role. Once this alignment has been achieved we help your organization devise and execute on a brand strategy that is representative of the authentic character of the firm.


We offer services within:

• Strategy, planning & execution
• Touch point analysis and design
• Service design & concept development


Delivered through:

• Key note speaks
• Workshops
• Sparring
• Practical interim services

This post is also available in: Danish